Best Applications and ways to use Digital Signage Solutions in India
Best Ways to use Digital Signage Solutions
A. Digital Signage Solutions for Malls
and Commercial
1) Video
Wall: We can start with the pathway of the customer
entering the mall. A huge Façade logo or Logo Totem will be the first thing
which will be a remark of the mall announcing the ownership of the property.
2) Kiosk: Digital
Signage can be used in the Store to get feedbacks, collect payments, or display
products in AR effect. These Kiosks can be customized with shape and software as
per the requirement.
3) Directory: The
major signage usability in the malls is for Directory. Digital Map
representation of the mall map in the Directory and touch panel available for
further more information to the customer makes luxurious and splendors of the
mall
4) Wayfinding:
Way-finding like floor and level directories in the shape of a totem
5) Revenue Signage: The most important one’s economy wise for the mall are revenue signage. The thing that matters in the revenue signage is the placement of the advertisement. People at malls are in relax mode so they are acceptable to the video ads on the Digital platform responsive to the quality of gadgets.
B. Digital Signage Solutions for Restaurants and Hotels
1) QSR: Orders,
Offers, Menu, Queue, Availability, Dish of the Day. So many things and so
little time. Quick service restaurants have many things to be handled with
minimum manpower, space, and time complexity. An automated digital display with
a touch screen to interact is such a great solution for restaurants.
2) Menu: What is
the first thing you ask for in the restaurant or hotel; “Menu Card”. What about
a menu card display having tempting images of premium products, an attractive
image tells more about its Dish. Or yelling out-of-Stock products or getting
updated on daily basis. These things are easily possible using Digital Panels
with integrated software.
3) Engage
and Entertain: Provide compelling content. You can display
the new offers, daily offers, or avi(audio-video)
of the Restaurant and the reception area. Or entertain kids with animated
videos. You can also easily engage adults with cricket scores or travel
destination videos.
4) Queue
Management: Orders in the restaurant get ready randomly as
compared to the line-up. Digital Display helps to show the ready order,
upcoming order in a proper manner. This management is already been used by a
few QSRs like McDonald, KFC, Dominos, and many more.
C. Digital Signage Applications for Hospital
Entrance:
Presenting quality service and facility of the hospital by video wall at the
entrance of the hospital or reception room is the best way to elite the
Hospital.
1) Directory:
Showcasing
the directory on flat touch screen kiosk floor by floor. It will help to
identify the rooms more efficiently.
2) Education and Entertain: Interactive display providing information regarding the features and functions of the hospital. Using high-quality graphics video you can show the information in a more recognizable way. Various campaigns can be set to educate the people regarding numerous diseases or healthcare products in a good fashion in the lobby section, pharmacy section, waiting for section.
D. Digital Signage Applications for Metro, Airports, Bus Station
1) Leisure
Time Utilisation: At these places, travellers are having a lot
of free time. Majorly on airports, people arrive way too early of departure for
the checking and all other processes.
2) Exclusive
Audience: Passenger’s time wasted for their transport
arrival can be utilized to entertain them and advertise the brands suitable to
the audience. This is actually a good opportunity to showcase the high standard
advertisement using digital out of home applications.
3) Excellent
Placement: There are spots where we can find the eye of
the audience. Start from entering the ambiance to every possible place. An
expert team will identify the perfect location for maximum visibility of the
signage. This gives advantage and surety to the advertisers of optimum use of
budget.
4) User
Interaction: AI(artificial
intelligence) Display is an extraordinary way to interact with the end
customers. Touch screen digital signage allows to get customer reviews, try
products in augmented reality, and get live information of the things and
events around.
E. Digital Signage
Applications for Hospitality and Public Places
1) Advertisement: Easily
and in a deluxe way attract customers to watch unescapable advertisements. It
also helps in increase in relevance of advertisement as segmentation of
audience on the basis of their choices of places to visit. Pub, Parks, Events,
Roadside. As per the environment and requirement, digital signage can be
manufactured. Thus, known as the term DOOH.
2) Shops: Book shop/Library, Sports store, Fashion Store: Digital Signage solutions at such places allows us to keep in touch with customers and new
visitors in an innovative and simple way. Announcements, Offers, and many more
things can be published or scheduled in a daily manner; decreasing the hustle
and bustle of the store team.
3) Educational
Institutes, Pilgrimage places, Museums: Places
where information or directory showcasing is a must, at such places High-End
Digital Signage can outshine. It can be more functional and convenient for the
companions to track and use the Digital Display. As they can change the
language as per their convenience and identify content by symbolic objects.
They can be utilised at such places with help of wall mount, ceiling mount, floor mount; connected with the help of Wi-Fi or network cables. Accessible from anywhere through cloud connectivity to upload, alter, or manage all things using CMS software.
------Written by Mr Gopi at Jyoti Display Pvt Ltd
Thanks for sharing information on digital signage company in India. Here you can find information on leading digital signage companies.
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