Best Applications and ways to use Digital Signage Solutions in India




 Best Ways to use Digital Signage Solutions

What is the Best Way to succeed in the marketing campaign of your product or service?
Product, Price, Promotion, Place, People. If one can achieve the best values in every sector above mentioned; then that platform must be ruling. 
Marketers used to have paper ads, then radio, television, now digital platforms in the technological world. But on a simultaneous basis, we had out-of-home advertisement platforms which majorly affected our decision. The traditional ways of marketing were posters, handbills, pamphlets, wall painting, billboards. As humans and technology developed, the process of consumer and market also changed drastically. With new information and new generation becoming more and more aware of the marketing tactics and technology becoming more and more accurate.
As a result, DOOH came into the picture. Digital Signage is the Interactive, Visually more powerful and luxuries in Nature. With the outdoor audience involvement to such a high-end marketing solution, it helped marketers to stand out and make a mark to their Target audience. Making a win-win situation for the marketers and consumers.
 We will talk more about the beauty of Digital signage.



A. Digital Signage Solutions for Malls and Commercial

1) Video Wall: We can start with the pathway of the customer entering the mall. A huge Façade logo or Logo Totem will be the first thing which will be a remark of the mall announcing the ownership of the property.

2) Kiosk: Digital Signage can be used in the Store to get feedbacks, collect payments, or display products in AR effect. These Kiosks can be customized with shape and software as per the requirement.

3) Directory: The major signage usability in the malls is for Directory. Digital Map representation of the mall map in the Directory and touch panel available for further more information to the customer makes luxurious and splendors of the mall

4) Wayfinding: Way-finding like floor and level directories in the shape of a totem

5) Revenue Signage: The most important one’s economy wise for the mall are revenue signage. The thing that matters in the revenue signage is the placement of the advertisement. People at malls are in relax mode so they are acceptable to the video ads on the Digital platform responsive to the quality of gadgets.


B. Digital Signage Solutions for Restaurants and Hotels

1) QSR: Orders, Offers, Menu, Queue, Availability, Dish of the Day. So many things and so little time. Quick service restaurants have many things to be handled with minimum manpower, space, and time complexity. An automated digital display with a touch screen to interact is such a great solution for restaurants. 

2) Menu: What is the first thing you ask for in the restaurant or hotel; “Menu Card”. What about a menu card display having tempting images of premium products, an attractive image tells more about its Dish. Or yelling out-of-Stock products or getting updated on daily basis. These things are easily possible using Digital Panels with integrated software.

3) Engage and Entertain: Provide compelling content. You can display the new offers, daily offers, or avi(audio-video) of the Restaurant and the reception area. Or entertain kids with animated videos. You can also easily engage adults with cricket scores or travel destination videos. 

4) Queue Management: Orders in the restaurant get ready randomly as compared to the line-up. Digital Display helps to show the ready order, upcoming order in a proper manner. This management is already been used by a few QSRs like McDonald, KFC, Dominos, and many more.

 

C. Digital Signage Applications for Hospital

Entrance: Presenting quality service and facility of the hospital by video wall at the entrance of the hospital or reception room is the best way to elite the Hospital.

1) Directory: Showcasing the directory on flat touch screen kiosk floor by floor. It will help to identify the rooms more efficiently. 

2) Education and Entertain: Interactive display providing information regarding the features and functions of the hospital. Using high-quality graphics video you can show the information in a more recognizable way. Various campaigns can be set to educate the people regarding numerous diseases or healthcare products in a good fashion in the lobby section, pharmacy section, waiting for section.


D. Digital Signage Applications for Metro, Airports, Bus Station 

1) Leisure Time Utilisation: At these places, travellers are having a lot of free time. Majorly on airports, people arrive way too early of departure for the checking and all other processes.

2) Exclusive Audience: Passenger’s time wasted for their transport arrival can be utilized to entertain them and advertise the brands suitable to the audience. This is actually a good opportunity to showcase the high standard advertisement using digital out of home applications.

3) Excellent Placement: There are spots where we can find the eye of the audience. Start from entering the ambiance to every possible place. An expert team will identify the perfect location for maximum visibility of the signage. This gives advantage and surety to the advertisers of optimum use of budget.

4) User Interaction: AI(artificial intelligence) Display is an extraordinary way to interact with the end customers. Touch screen digital signage allows to get customer reviews, try products in augmented reality, and get live information of the things and events around.




E. Digital Signage Applications for Hospitality and Public Places

1) Advertisement: Easily and in a deluxe way attract customers to watch unescapable advertisements. It also helps in increase in relevance of advertisement as segmentation of audience on the basis of their choices of places to visit. Pub, Parks, Events, Roadside. As per the environment and requirement, digital signage can be manufactured. Thus, known as the term DOOH.

2) Shops: Book shop/Library, Sports store, Fashion Store: Digital Signage solutions at such places allows us to keep in touch with customers and new visitors in an innovative and simple way. Announcements, Offers, and many more things can be published or scheduled in a daily manner; decreasing the hustle and bustle of the store team.

3) Educational Institutes, Pilgrimage places, Museums: Places where information or directory showcasing is a must, at such places High-End Digital Signage can outshine. It can be more functional and convenient for the companions to track and use the Digital Display. As they can change the language as per their convenience and identify content by symbolic objects.

 

They can be utilised at such places with help of wall mount, ceiling mount, floor mount; connected with the help of Wi-Fi or network cables. Accessible from anywhere through cloud connectivity to upload, alter, or manage all things using CMS software.


------Written by Mr Gopi at Jyoti Display Pvt Ltd


Comments

  1. Digital SignageJanuary 1, 2022 at 12:56 AM

    Thanks for sharing information on digital signage company in India. Here you can find information on leading digital signage companies.

    ReplyDelete

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